Is Social Media 100% Needed When Starting a Business in 2024? - The Uncleanables Podcast: E28

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Hello everyone, it's the uncleanables. Welcome to episode 28. Today we're going to be talking about social media and if it is a vital lifeline within your business. If you can start a business with social media or without social media.

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Before we get into that though let's talk about what you got up to this week.

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So it's only let's go from Wednesday to Wednesday so today I had a couple of little callouts.

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It's annoying sometimes with call out, especially in my line of work because my Let's go from Wednesday to Wednesday. So today I had a couple of little callouts.

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It's annoying sometimes with call out, especially in my line of work, because the repairs that I can do are very beholden to what the situation allows me to do, shall we say.

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So this customer today rung me and said, I've got a problem with my garden gate. It's an iron gate and it's in a brick pillar, pretty standard, as you would imagine. And he says, the bottom hinges come out, right? So I said, okay, I said I can come out of the brickwork.Come out of the brickwork, right? Pretty straightforward. People swing on the moral rest of it, yeah, just time. There's no give at all in it in brickwork. So when you bang it, eventually it will roll loose. So I said, I've got long fixes.I said, I'll come down and have a look.

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Well, I've gone down and had a look. And I think Apprentice, an apprentice, and that's no joke, an apprentice built his wall. So he's got columns running wall, column, running wall, column.

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Yeah. Is it a toolgate or a short gate?

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No, short gate. Every single piece of brickwork was independent. Nothing joined. What? Yeah. So when you look down, there's a short gate? No, short gate. Every single piece of brickwork was independent. Nothing joined. What?

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Yeah.

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So when you look down, there's a hair line line all the way down.

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So he built a column, a column, a column. And then he ran a course of bricks in between.

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But there was nothing fixing, nothing holding it in together.

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And I had my drill on me, and I thought, oh, I'll go in again and I'll put a deeper fixing in.

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I had a real long, like 100-mill fixing. I thought, I put that in. I didn't put the drill on hammer, right? It was just as hundred mill fixing and I thought I put that in the drill on hammer right it was just as it wasso I thought I see how I would get on drilled straight through on standard right and I thought that's not rightso I took my drill bit out and then I started scraping at the mortar hardly any concrete

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hardly any cement

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so I called him out

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I said look I'll be honest I said like

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how long do you ask him how long the wall's been there? I said to him, I said, who built it? And he went, I know who built it was a bit of an idiot.

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I said, because I've had problem after problem. And I went, look, I said, problem after problem. I said, mate, I was surprised the gate didn't pull it down.

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So I said, look, I'll be honest, there's nothing I can do. Like the fixing and even burst, and the brick was coming loose. Yeah. You was never going to get a fix. So anyway. So that's kind of like my trouble. I find I'm very beholden to the situation. Other than that, real basic. I had a lady call me.I had to build an IKEA bed. Made in IKEA beds, fucking incredible. You know, it was like a bunk bed with a desk underneath.

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Yeah, yeah. Awesome. So I had to build. Remember building IKEA furniture years ago. It was quite a cool. It was a job, right? Yeah. Awesome. So I had to build. Remember building IKEA furniture years ago was quite a job, right?

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Yeah. How much easier is it now? It blows my mind. You know like when you say, like you know when you give some instructions, yeah?

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Yeah.

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You go right, listen, you can turn right down that road and go left down there, yeah? You have to kind of explain it. They have produced a booklet that any language,

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any person can pick up and build a bed. Like, I've built that bed now. There's a bloke in China, bought the same one and built the same one, and we read off the same instructions. It's actually mind-boggling. We just got our wardrobes from IKEA, and I've put them up, like, and it's two double wardrobes.Yeah.

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But you buy them independently, but there's, you can fit them together.

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Yeah. So you could buy it so you could buy it you

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could buy it and they do that in half sizes as well so you can have like half of one two

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but sorry one two three or four or five keep going you can just keep adding them on and then inside

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you can build how you want you can custom how it is and like i said to z Zoe my wife, she's got the little drawers,

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which aren't quite big enough. So I said, well, just go and buy another little draw.

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Yeah. And you can just buy the draw and then pull it in. It's mind blowing, isn't it? Mental.

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It's actually, I think it's incredible. So good. It's like Lego bit in real life.

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Totally. There's a reason it's a multi-billion pound industry. Yeah, yeah, yeah.

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Oh, I knew a fact once about IKEA. I think it's something like 7% of all the timber that gets cut down

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in the world goes to IKEA. Really? Yeah. Yeah, I can believe that. As in construction timber,

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7% of it. I can believe that. That's mind-boggling. Yeah. So anyway, but yeah, there was

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that, there was a mouse call out as well. I had to go about mice. It wasn't mice calling me.

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They was in this woman's property and so I went there and put the traps down and bits and pieces.

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My mother-in-law calls the neighbours' mouses.

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In my head, I'm just thinking, I don't know why she does it,

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she calls them the mouses.

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In my head, I'm thinking,

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I fucking called you, no.

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But I've seen the picture, so I knew what you'd done.

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Yeah, it was good.

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And then, yeah, and little bits and pieces, nothing too major, really.

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I've been waiting on the weather to break.

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We've had terrible weather.

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It's not been great, is it?

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Waiting for the weather to break, and then I've done an advert Saturday.

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You know, Mrs. Satan, we've done an advert for pressure washing. She built it. She got this app on her phone, really clever. And so she's done that, and then we sent out and um who you send it to uh every customer

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i've had with mkm i sat there and i worked you know like you've got your date so i kind of done that

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myself so i saved every number that's like yeah yeah you know what i mean as under mkm so now got any work from it absolutely nothing oh you got a massive list though i've only i've only had something like 32 numbers yeah yeah which yeah. Which I believe was, well... Rookie numbers, boy, you've got to pump them numbers.

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Once you pump them up, you'll be laughing. How much work I've done?

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Yeah, only 30 numbers, but then a lot of it's estate agents. Yeah, or like, you don't always get their number, you spoke to with Facebook or something.

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Exactly that. But listen, it don't...

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Give it another year.

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Every shot... It's not going to double that, you'll probably triple that. Yeah, but every shot is going to be killed, is it? And then next time you do it, fucking 100 numbers. Yeah. And you get three or four.So you only need three or four jobs. Man, I only need one. Well, yeah, one's better than nothing in it. Yeah, yeah.

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But listen, it's not, it's not a full, it was a free advert.

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It's not a foolproof plan.

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Yeah, I always tell people about the text message I sent out back in November for softening and facial cleaning and gut like gutter empty and well I was for gutter empty and

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but have your softets cleaned at the same time and I bag like 12, 1,300 quids worth of

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the back of that.

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See, that's how that's how you wanted to be. But then I've got like nearly 300 customers like numbers now because I've had like

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fair amount of one off jobs and all of that

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well done though yeah it's been all about your week my week's been um eventful weather-wise so last

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back in the last week's Tuesday now before it comes out so back in the last week I had loads of window

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cleaning work and I had like one day where I had like 24 jobs and I'd

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just managed to get them done before the rain the rain started so yeah I was sort of fighting the

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weather last last week but nothing eventful and then yesterday I cleaned a school and it was

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flipping epic if you haven't looked at the pictures look at the pictures I think it came up

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incredible curbside cleaning page you record any of? I've done a video, yeah, just a

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just a short, not like a, it's not going on YouTube. It was actually surprisingly really

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mossy. It was it was more green, more algae, but the top section, so at the front of the

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school, the bulk of the school, top section above the windows was mossy, but that was the only bit that was mossy.

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So what's the difference between moss and algae?

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So algae's just green, like pond.

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Pond, yeah, yeah, yeah.

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Oh, and mossy's the actual furry pond?

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Yeah, yeah, yeah, yeah.

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Right, okay, I gotcha.

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So why would algae sit on brickwork like that?

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That was really weird.

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I think it's probably never been cleaned,

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and it's just years and years of filth. But the pictures didn't really do it justice. It looked a hell of a lot better in person. Oh, mate, I thought, I could appreciate it from the pictures.

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Yeah, I started editing the video clips that I've done this morning, so I'm hoping they come up. They came out a little bit nicer. The trouble is when you've filmed two hours of content and I've shortened it down into a minute and a half, the computer can't render it. So I've had to speed it all upexport it so it creates a minute and a half clip and then I'll go back in and edit that minute and a half clip

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and remove all the dead parts but I didn't have time to finish that this morning

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and it came up really well

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yeah and then today back on the windows I've got a couple more pressure washing jobs this week which I'm looking forward to you've got a couple more pressure washing jobs this week, which I'm looking forward to.

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You've got, you've done it with me last year, actually. Do you remember we took the selfie in Rochester on the grey driver? Yeah, you're doing that one again.

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And then Thursday I've got driveway patio and front porch roof tiles. Nice. Again, we've done similar job in in Rochester like that.

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But yeah, just cruising by really. I am fortunate that I am like chocka block for the next six weeks and I've got good days.

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Yeah, well as in financial. Yeah, yeah, financial, good days.

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But I found out yesterday one of my upcoming clients has, he's got a bit of a problem and he's got a boat. And he got arrested on his boat with some substance. Yeah.

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The root cause of his problem.

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Right.

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And then his restaurant that I meant to be working out got raided apparently. So I'm meant to be cleaning it next Monday. So I'm hoping that still

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comes it goes ahead oh I think was his boat I've just been told

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mate that's a proper playboy lifestyle that yeah yeah yeah he's married with two kids so

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yeah but yeah I don't know I don't know if that will go ahead so I might have a

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couple of days off but if I do I'm meant to be doing that like that family's driver

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and patio as well the same week.

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So it's like 750 kids worth of work

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in a week. Yeah, potentially.

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If they've got to pay lawyer fees or something

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or bail.

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Might not go ahead.

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So I love how bravely I'm talking about this.

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Like, they're never going to watch it.

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No, that'll be right.

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I've read an interesting fact right yeah

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someone will probably pull me up on this but you know like if if coppers catch

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you with drugs yeah class a like Coke yeah if you've got say like let's say you got

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150 grams of it right which is quite a lot yeah they have to wash it and get the true

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actual yeah purity because if you've got 150 grams and only 10 of its coke and the rest of its flour,

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they can't nick you for the flour.

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Yeah, really?

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Does that make sense?

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Yeah, but it should.

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It'd be intent to supply, wouldn't it?

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Totally.

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Regardless of what the percentage of it is.

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But then you could argue and say like, well, hang on a minute.

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Only five grams of it is actually coke, the rest of its flour.

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And then they go, oh, I suppose you're right, really.

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I can't. I bet they wouldn't do it unless you argued.

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You'd have to argue the toss of it.

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You'd have to say, look, ain't Coke, it's flour. Yeah.

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It's flour and I dropped a bag of Coke in it.

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But it's weird though, isn't it?

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Yeah, yeah.

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It's like even with, I don't know if this is true or not,

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but apparently even with like cannabis plants, they'll look at the plants, yeah, but then, I don't know if this is sure or not, but then they weigh the bud, they weigh like the flour. don't know if it's sure not, but then they weigh the bud. They weigh like the flower.

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It depends on if they sniff or smoke, didn't it? Because if they do, then they're...

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We're all going missing.

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Right, shall we get on to today's topic?

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So the question on everyone's lips today is, can you start a new business in 2024 without social media?

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Or is it a necessity to have social media now i

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very social media heavy yeah you pretty much started you mean you had facebook didn't you but

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yeah it wasn't that hasn't been the main source of your inquiries on nothing no i remember

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when you first started posting on facebook i told you just a video and you got a job off it

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and you just didn't shut up about it for about two weeks.

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I could not believe my luck.

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Yeah, that was incredible.

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Dan was like fucking a Saudi Arabian prince that week.

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I thought I was, yeah.

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I'm getting in the castle.

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Look at me.

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I got a chair.

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I was DM in everyone.

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I was hitting up Nicky Menage.

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You up big girls.

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Like, mate, do you want your gutters cleaned?

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It was...

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Oh, you might have seen my video on Facebook.

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You might be one of the 2,000 people that was it.

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No, it was a gutter clean.

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It was my job.

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It was on your job.

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And then I put it up and I thought,

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oh, this is quite satisfying video.

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And then literally, I mean, I've never had luck like it.

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And then as soon as it went up, someone messaged me that night. And I was like, what? See, I would disagree that luck like it. And then as soon as it went up, someone messaged me that night.

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And I was like, what?

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See, I would disagree that it's luck.

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No, it's not luck because I've done it.

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And I think it's a numbers game.

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So, like, you could have put that video up and got nothing.

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And then you would argue social media is shit.

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Yeah.

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But if you'd put 100 videos up and you'd had 10 jobs, say, one in 10.

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But those 10 jobs are worth 120 quid each.

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Totally, yeah, numbers game, isn't it?

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Yeah. Numbers game. But it was blinding.

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You'll be ready to use that video again soon.

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Why?

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It's not been up for like a year. You can just use it again.

Speaker 2778.04s - 778.78s

Oh, that's what you mean?

Speaker 0778.96s - 783.18s

Content, you don't create content and then use it once and then...

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Yeah, some videos are too good, isn't they?

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Yeah, yeah.

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But I think I had a really interesting chat about with a fella.

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He's actually in Dubai, and he does like for all this mentoring stuff.

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And he said that he come in the room and he was talking about advertising on social media

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and why wouldn't you advertise on social media.

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And he says, look at that billboard outside, right?

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And it was a very busy intersection.

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He said, how much trek in that billboard is?

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And we've said, like, I'm a thousand pound a week.

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Yeah, 800 pound a week, all the rest of it, right?

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I think billboards are roughly about 800 a month, in there.

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Depends on where they are.

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It's all right.

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There's one at Gallo's Corner, not Gallo's Corner, a fortune of war round, but I run up once. And I think they said it was something like 800 pound a month, and then you have to, you rent the billboard space space and then they supply the advert in terms of the print.

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And they paste it on and all that, yeah.

Speaker 1831.12s - 841.02s

So it's about 800 pound a month and then 600 for the board and whatnot. But then how many people drive down that row? Quite a few, yeah. But then how many people are on Facebook? Yeah.

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If you put that 800 quid towards Facebook over the course of six weeks.

Speaker 1846s - 852s

It's colossal. Or over the course of the month for four weeks, so 200 quid a month spend, a week spend.

Speaker 0852s - 865.6s

I think you'd reach. I know. In this situation though, it's very dependent on your type of business. So if we try and keep it towards what we do, because you're if you're selling something that can be

Speaker 3865.6s - 872.26s

sending the post then facebook is always going to be better than a local billboard ad yeah but for

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someone like us a local billboard ad actually probably yeah be quite helpful I just think the

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prices of the billboard ads are a little bit disproportionate in this day and age.

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I think they're ridiculous money.

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Because you notice recently as well, we've been down to Southend, not the Royals, one at the other end, South in Victoria.

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They've got a new electric one on the wall now.

Speaker 2897.24s - 898.24s

Yeah, yeah.

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Big bright thing in your face.

Speaker 1899.24s - 902.24s

So that costs some, well, it's going to be a LED in it.

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Yeah, yeah.

Speaker 1903.24s - 905.24s

So it's not going to cost a head of a lot to run.

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But if you stop paying your bill, they're switching it off. It's not like they've got to go down and rip it down.

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It's all plastered on.

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So they can change it as quickly as they can put it up there for you.

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Yeah.

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They're probably going to pay more for that because it's lit up as well and it's new and it's shiny.

Speaker 1927.32s - 930.38s

I don't think it's as obvious as the one on the roundabout.

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Are you one of these people that gets blown away by some advertising?

Speaker 1936.84s - 938.48s

Like, I'll give you an example, right?

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Do you ever watch the World Cup and see like the McDonald's advertised

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and be like, I could really go out of Burger?

Speaker 1943.3s - 945s

See, that blows my mind as well.

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And like when they say like Threat and Red Bull,

Speaker 1946.96s - 947.84s

Red Bull's car, yeah?

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I know Red Bull exists.

Speaker 1949.22s - 950.72s

You don't have to drive a Formula One car

Speaker 0950.72s - 952.12s

for me to know you exist.

Speaker 1952.44s - 954.06s

No, but I think they've been doing that

Speaker 0954.06s - 955.84s

since before you knew Red Bull exists.

Speaker 1955.98s - 970.12s

Totally. Existed. But I think in terms of social media, it's free to make. Yeah, you can put a couple of pictures up and just keep the name going,even if you just share a few bits here and there. But I think it's more attacking the subliminal mind.

Speaker 0970.36s - 970.6s

Yeah.

Speaker 1970.8s - 975.6s

I think, well, subconscious mind, should I say, because it's always in the back of someone's head. Do you know what I mean?

Speaker 0975.76s - 1003.36s

Well, there's a couple of fun facts here. So I'm pretty sure my numbers might be slightly off here. But before someone buys from you, if you're selling them via marketing they want to see you seven times right so the rule of seven so they want to get your leaflet through the door then they might go on your website yeah then you've got retargeting fromyour website so then you come up on facebook then is that how that works yeah or they might have

Speaker 11003.36s - 1006.8s

gone so you have a retargeting pixel on your on a web page

Speaker 01006.8s - 1013s

So once they've clicked on that web page, it will track them around the instances all cookies and all that's all that shit yeah

Speaker 21013s - 1021.04s

They track them around the internet and then you know when you have adverts come up and they're tailored So like and you go oh I've talked about that

Speaker 11021.04s - 1025.08s

How did they know I've been on that website? That's remarketing. So you see it again.

Speaker 21027.34s - 1029.28s

Or they might have filled in a form.

Speaker 11029.44s - 1031s

You can do a form on Facebook, can't you?

Speaker 21031.08s - 1032.72s

Like a quiz or something for a form.

Speaker 01032.8s - 1040.86s

So you've got their contact details and you email them. And then they read your email and they go back on your website and they see your Facebook again.

Speaker 21041.24s - 1047.24s

So seven times before they buy with you, that's something that someone's worked out

Speaker 11047.24s - 1047.86s

somewhere along the line.

Speaker 01047.9s - 1048.94s

Yeah, it makes sense.

Speaker 11050.2s - 1055.22s

Radio, I think, is something like 15 times as well if you advertise on radio, so it's not as great return.

Speaker 31055.22s - 1058.12s

So, you know, when you're listening to radio

Speaker 11058.12s - 1059.44s

with adverts, so not BBC,

Speaker 21059.86s - 1076.96s

and they do like two songs in the adverts. Yeah. That's because average listening duration of someone listening to radio is like 18 minutes. Right. So if they do two songs in an advert, they can get three adverts in front of you in that 18 minutes. Right.Yeah, yeah. On average.

Speaker 01077.9s - 1089.74s

And yeah, and where they've got to hear the advert from you on the radio for you to pay attention is more because you're not always actively paying attention to the radio

Speaker 11089.74s - 1093.46s

like you would do to the TV or Facebook or Instagram whatever

Speaker 01093.46s - 1096.6s

so the intent to buy is smaller

Speaker 11096.6s - 1107.14s

yeah it's um I think it's an interesting one it definitely is because not all of them are going to win and I think a lot of people know also that a lot of them are not going to win. Do you see what I mean?

Speaker 01107.54s - 1111.4s

Yeah, I think people put too much trust in Facebook.

Speaker 11112.06s - 1113.92s

So they go, oh, advertise on Facebook.

Speaker 01114.02s - 1115.98s

I'll boost that post and I'll get loads of work.

Speaker 21116.18s - 1117.82s

But that's not how it works.

Speaker 01117.98s - 1121.5s

It's not like Google pay per click where you pay for an inquiry.

Speaker 21121.94s - 1124.34s

I've spent like 300 quid on Facebook adverts.

Speaker 11124.56s - 1127.76s

Yeah, because what you're doing on an advert on Facebook

Speaker 01127.76s - 1144.04s

and no fault of your own, but you've not got the marketing experience. If you're going to boost something on Facebook, you want something that's going to collect their data, so you'd boost something like fill in this form and get 10% off any of our services.Yeah.

Speaker 21144.24s - 1146s

So you're capturing their data.

Speaker 01146s - 1165.62s

Obviously you'd make it less obvious than that, but you'd want something along those lines. Whereas if you'd put that money into Google, pay-per-click, if someone searches garden clearance lately, and you come up,they're directly looking for a service you offer. So when they then click on your link,

Speaker 21165.82s - 1167.62s

they're more likely to inquire

Speaker 01167.62s - 1171.84s

because it's intent-based marketing, yeah.

Speaker 11171.92s - 1176.96s

So they've got intention to buy your product. Whereas Facebook, you're shoving it in front of them. Yeah, yeah, yeah.

Speaker 01177.08s - 1182.58s

So you're just putting it in front of their eyes, hoping that they've got a garden that needs clearing

Speaker 11182.58s - 1184.8s

or whatever it might be, is it's advertising.

Speaker 01184.96s - 1190.82s

No, it makes total sense. So you you're 300 quid on Facebook that returned nothing could have

Speaker 11190.82s - 1197.7s

returned you yeah I only 15 inquiries agreed and then you'd like a close to or three

Speaker 01197.7s - 1202.16s

but well even then then that's just stage one getting the inquiries is stage one you've

Speaker 11202.16s - 1211.74s

then got to be able to sell it yeah and. And I think marketing, although it's very important, is only a small portion of the whole business

Speaker 01211.74s - 1213.5s

growth structure.

Speaker 21213.86s - 1214.58s

Agreed, yeah.

Speaker 11214.88s - 1219.5s

So social media for me is an absolute must, but not for build.

Speaker 21219.6s - 1222.38s

It's not like a tool to build a business for me.

Speaker 01222.38s - 1226.12s

How many times have you, so to interrupt, how many times have you found a website

Speaker 11226.12s - 1227.76s

and it is dynamite or a leaflet and you think,

Speaker 01227.76s - 1228.84s

God, this is incredible.

Speaker 21228.84s - 1231.36s

And then you ring it in an absolute idiot answer to the phone.

Speaker 11231.36s - 1233.9s

And you think, mate, I'm not buying off you.

Speaker 01233.9s - 1235.98s

You've sold me, but you've sold me away from you,

Speaker 11235.98s - 1237.5s

mate. I'm not fucking gonna give you my money.

Speaker 01237.5s - 1238.86s

Point about what you said about the,

Speaker 11238.86s - 1240.82s

I've got a good story about that actually.

Speaker 01240.82s - 1242.56s

So I'm looking for a van-mounted pressure

Speaker 11242.56s - 1243.64s

as we know.

Speaker 01243.64s - 1243.9s

Yeah.

Speaker 11243.9s - 1248.64s

There are several van mounted pressure washer companies popular ones right

Speaker 01248.64s - 1254.46s

pardon me and I'm not gonna I'm still using them and the only reason I'm not

Speaker 11254.46s - 1258.36s

digging them out is because we've got the expo coming up so life is gonna be very

Speaker 01258.36s - 1269.72s

busy for them yeah but I had this conversation with Jake about how I've emailed them twice, and I pointed out that there's a contact form broken on their website. Right.

Speaker 11269.92s - 1270.68s

That's good start, huh?

Speaker 01270.68s - 1298.46s

I said, I appreciate you busy, but your contact form doesn't work. Here's my inquiry as well. So you know, you can fix it and get back to me. I haven't heard from them. And how long ago was that? Three or four weeks.What? Nearly a month? Yeah. Right. And I know their email works because I'd ordered something from them and they didn't send out.They can tell me it got lost. They didn't get sent out because once I got up, I chased them up three times before they

Speaker 21298.46s - 1311.46s

went, okay, we'll send out again. And then all of a sudden I got your parcel's on its way text message, which I didn't get originally, so they definitely didn't send it out. But it's fine. Mistakes happen. Have you pissed them off?I don't think so.

Speaker 01311.66s - 1315.26s

Mistakes happen, right? And the expo is coming up to they're extra busy.

Speaker 31315.78s - 1319.22s

But I said to Jake, I said, if they're that busy that they can't like,

Speaker 01320.36s - 1324.32s

or stuff's going wrong, they need to employ it a girl. Just to respond?

Speaker 11325.08s - 1327.52s

Just to respond to me. He went, yeah, yeah, they've got one of them.

Speaker 01328.12s - 1330.9s

No way. I was like, mate, what the fuck is going on down there?

Speaker 11332.3s - 1333.42s

Yeah, that's a meltdown, that's a shit show.

Speaker 31334.78s - 1335.88s

And they're a really good company.

Speaker 01338.06s - 1338.14s

I absolutely love the company.

Speaker 11341.04s - 1341.48s

I think their branding is on point, and I love what they do.

Speaker 31346.54s - 1347.18s

And my experience with them that side of things has just absolutely let me down.

Speaker 11348.36s - 1349.66s

And it's just heartbreaking.

Speaker 21351.5s - 1353.96s

And you think it looks quality online and they're building van-mounted systems

Speaker 01353.96s - 1355.28s

all the time on Instagram

Speaker 31355.28s - 1358.08s

and everyone's like having a great time.

Speaker 11358.38s - 1360.18s

And then you email them and you just don't get a reply.

Speaker 01361.12s - 1365.56s

And I'm just like, oh man, I want to give you so much money. Yeah, but it's like...

Speaker 11365.56s - 1366.4s

Right, now I don't.

Speaker 01366.5s - 1382.98s

Yeah, totally. Mate, totally. It's interesting, isn't it? And they don't... I mean, I think they do a lot of social, not social media, but SEO marketing, but they don't do any social media marketing.They just do posts. And I've seen those posts, however many times over.

Speaker 21383.28s - 1383.78s

Yeah, yeah.

Speaker 01383.88s - 1385.52s

And I've called, right, that's the company I want to use.

Speaker 11385.52s - 1387.1s

Yeah, yeah, you're so completely, yeah.

Speaker 21387.4s - 1389.04s

But now I'm like second-guessing myself.

Speaker 11389.14s - 1393.24s

So now I'm inquiring with other companies to see if they can fulfill what I want done.

Speaker 21393.36s - 1400.94s

Especially when you're talking like, I mean, this is why it's very vital to always treat everyone like they're going to spend the most amount of money.

Speaker 11401.08s - 1401.24s

Yeah.

Speaker 01401.24s - 1409.82s

Because how do they know, I mean, a van mounted system is like what, five to eight grand, nearly 10 grand? Yeah, I'm hoping to do it a little bit cheaper than that.

Speaker 11409.9s - 1412.1s

I'm not going to anything fancy. Should you say five grand?

Speaker 01412.18s - 1415.06s

Five grand? So potentially you're going to spend five grand, yeah? Yeah.

Speaker 11415.2s - 1417.64s

I think I'll be five with extras on top.

Speaker 01417.74s - 1421.98s

Right, but then they don't know you didn't have a fleet of 20 vans at all this. Do you see what I mean? Yeah.

Speaker 11422.28s - 1427.48s

And it's like, all right, they might have read that email and going, look at this arson trying to tell us about our business. Fuck him off.

Speaker 01427.6s - 1436.32s

It's like, mate, he's got five grandmody to spend. Don't throw that inquiry away. No, some people think they're so busy. Maybe they just don't need the work.

Speaker 11436.74s - 1441.98s

There's a saying for that. I learned it the other day. And it's one hot day, don't make a summer.

Speaker 01442.24s - 1442.48s

Yeah.

Speaker 11442.56s - 1447.5s

Right? So it's like you might be dynamite of one thing, but you've got to be dynamite at a lot of things. You've got to keep the ball rolling.

Speaker 01447.7s - 1453.26s

This is a conversation. I can't remember if we had it on the podcast or I had it with Jay privately, the painter and decorator we had on.

Speaker 21453.28s - 1453.62s

Yeah, yeah.

Speaker 01454.28s - 1456.86s

And how he's really busy through word of mouth.

Speaker 21457s - 1471.82s

Yeah, yeah. I said, once you've painted everyone's rooms and you get seven or eight clients that don't recommend you to someone else or they do recommend you, but you're out of their mate's price range. price range yeah yeah where's your inquiries coming from see yeah

Speaker 11471.82s - 1477.88s

it's like you're hot right now and you've got too much work than you can take on but it doesn't

Speaker 01477.88s - 1486.06s

mean you should take your foot off the gas for the marketing because a day will come where you sit there and you go shit I, I've got no work.

Speaker 11487.06s - 1498.54s

But then being the devil's, I know what you're saying, right? And this has crossed my mind. And you shared a clip and it's like if you don't innovate, you evaporating all this jazz. And it's like always you've got to be moving with the times and changing you.

Speaker 31498.88s - 1500.46s

And then I know that you're going to laugh your head off.

Speaker 01500.54s - 1502.32s

I sit there and I think about Red Bull, right?

Speaker 11503.06s - 1508.48s

A can of Red Ball is unchanged for like 70 or 80 years or whenever it was, I think he was in the 50s, when it was 60s?

Speaker 01508.62s - 1508.86s

Yeah.

Speaker 11509.2s - 1516.42s

And you think it's hardly changed. I know they do a diet version, but it's like, what if everyone woke up tomorrow and there was a huge, like, fitness pro, right? No sugar.

Speaker 01516.84s - 1518.64s

There's loads of Red Bulls.

Speaker 11518.76s - 1521.72s

No, right, but it's a sugary drink in a can, yeah?

Speaker 01521.94s - 1523.22s

Yeah, they do zero sugar ones.

Speaker 11523.34s - 1530.26s

Yeah, I know they do zero sugary ones. But it's like even cigarettes, right? It's like... Oh, what if legislation changes?

Speaker 01530.3s - 1553.66s

Well, it's not that. It's like, if everyone woke up tomorrow and that man didn't have any houses to paint, it's like, yeah, okay. But what if everyone woke up and said, right, smoking's terrible for you?Everyone's going to stop smoking. All them cigarette companies are going to go out. But it's almost like... I wouldn't be surprised for cigarette companies. I own the vape companies. They do.But what I'm getting at is, is like, there's a lot of industries built on a lot of weird stuff. Yeah. As in like just like repeat customers just off of a whim. Yeah. I'm not saying

Speaker 11553.66s - 1557.68s

it doesn't happen. Do you see what I mean? Yeah. And I'm not saying it doesn't happen, but it doesn't

Speaker 01557.68s - 1564.32s

make you bulletproof. Oh no, no. There'll be one or two painters who like, so like Jake could get in with

Speaker 31564.32s - 1565.6s

a housing association

Speaker 01565.6s - 1570.6s

and have 8,000 houses to paint over the next 25 years. Like that could be a contract.

Speaker 21571.24s - 1573.76s

Never has to mark it again. Has work for life.

Speaker 01575.26s - 1586.56s

But there's going to be people like that who like, or who have like a holiday home in Thailand and they go to Thailand six times the year and then they only need six times work. Yeah.

Speaker 21586.76s - 1588.24s

Like, they're anomalies.

Speaker 01589.04s - 1594.08s

Like for me and you, so like you've said about in the past, building a bigger business, taking on staff.

Speaker 21594.08s - 1594.4s

Yeah.

Speaker 01594.88s - 1599.52s

If you're going to do that, you need to always have more inquiries than you can handle.

Speaker 21599.52s - 1602.32s

That is your one and true goal to have more inquiries.

Speaker 01602.32s - 1604.48s

You want to be turning, not turning work away.

Speaker 21604.8s - 1608.38s

You want to be quoting it and saying it's a three month wait. Yeah, yeah, I know exactly.

Speaker 11608.46s - 1620.3s

And then you can go, right, I can take on another person and speed up the work. Right, and then you've got a little buffer and the work's booked in. And like, because people, I get it now, I'm six weeks waiting this and people don't want to wait.

Speaker 01621.22s - 1631.46s

And they'll go, oh no, I'll get someone else to do it, thanks. I think, well well if I had someone with me I could potentially squeeze in another job here or there but my

Speaker 11631.46s - 1637.46s

my goal at the moment is slightly different to that but I want more inquiries than I can

Speaker 01637.46s - 1642.02s

handle yeah yeah because that's how it and that's how you grow business see it's

Speaker 11642.02s - 1646.44s

interesting because I was thinking about this because it's like, is it more inquiries than what you can handle

Speaker 01646.44s - 1649.76s

or are we just playing on a different field than what we should be playing on?

Speaker 11649.96s - 1664.5s

Because it's like since I've started, all right, a little bit's changed. But in terms of inquiries, not really a lot's changed. Whereas in terms of getting like a group of three or four lads and we're going out smashing it every day in a couple of hands, am I playing in the wrong field? Do I need to be playing in like the council's field?Do you understand?

Speaker 01664.78s - 1672.48s

Yeah. I need to be swimming around with them big boys. No, I think you're just thinking about it too much. Do you think? Do you think the world's changed since you started business 18 months ago?

Speaker 11672.54s - 1684.88s

No, I'm not saying the world's changed. I'm saying like, if I want to get a maintenance contract for like the Tower of London, really, I'm not going to bump into the owner in Wickford, am I? He goes to different meetings.

Speaker 01684.88s - 1698.44s

He does different things. Yeah. you're saying yeah so I think as as a rule of thumb for anyone who wants to grow a business in our sector first and foremost you want a little bit of money

Speaker 21698.44s - 1706s

from a lot of people yeah a lot of the time so you want to have your callouts.

Speaker 11706.26s - 1706.62s

Yeah, yeah.

Speaker 01706.78s - 1708.48s

So you want four or five callouts a day.

Speaker 11708.68s - 1708.9s

Yeah.

Speaker 01709.16s - 1710.42s

Coming in, that's your bread and butter.

Speaker 11710.54s - 1712.18s

Oh, mate, four or five a day, I'll be retired.

Speaker 01712.38s - 1714.08s

So that's like my window cleaning, yeah?

Speaker 11714.14s - 1720.92s

So I've got a little bit of money for that. And then... Four or five a week, mate. And then I can start marketing for medium-sized jobs,

Speaker 01721.06s - 1723.32s

press washing roof cleaning, all that stuff.

Speaker 11723.52s - 1724.26s

And then bring them in...

Speaker 01724.26s - 1733.08s

And then once you then take someone on, because you've got solid flow of income of inquiries, you can have always taken someone on because the work's always there.

Speaker 21733.72s - 1741.42s

And then your time can be spent looking for bigger contracts. So that's when you want to start going, right, macros, can I be your maintenance guy?

Speaker 01741.6s - 1742.16s

Yeah, yeah.

Speaker 11742.28s - 1747.6s

You know, these big warehouses. What you just said there, once you have a solid income, yeah, or a steady income,

Speaker 01747.7s - 1751.02s

so what's solid and what's steady? As in, like, in your idea.

Speaker 11751.5s - 1755.8s

So, like, this is, you, as a business owner, self-employed,

Speaker 01755.82s - 1758.88s

you've got to have a little bit more trust in your income.

Speaker 11759.16s - 1759.6s

Yeah, yeah, yeah.

Speaker 01759.6s - 1762.7s

Because there's no such thing as steady or, no, that's what, yeah, when I heard it,

Speaker 11762.72s - 1763.46s

so what's steady?

Speaker 01763.92s - 1769.02s

But the work you've done to build up, so you're getting your reviews, you're on check

Speaker 11769.02s - 1770.02s

trade.

Speaker 01770.02s - 1771.02s

Yeah.

Speaker 21771.02s - 1773.62s

Yeah, you might want to start spending money on Facebook a little bit a month.

Speaker 01773.62s - 1774.62s

Yeah.

Speaker 21774.62s - 1776.66s

Start building up some inquiries there.

Speaker 01776.66s - 1787.5s

You might want to start spending some money on Google PPC. Well, once you've got your website, spend a little money there. So you've got inquiries coming from from Google, you've got inquiries coming from Facebook and Instagram.

Speaker 21787.5s - 1789.76s

Yeah. Inquiries coming from Checka Trade.

Speaker 01789.76s - 1795s

And then once you're getting enough work where you've got three or four, you know, weeks worth of work,

Speaker 11795s - 1801s

and then that's when you can start thinking about taking someone on. Yeah, of course. Because you don't want a week and a half's worth of work.

Speaker 01801s - 1809.6s

And then all of a sudden, like, I don't know about you but checker trade for me i've had like two inquiries in the last two weeks yeah i haven't had a lot i've had 37 in the last

Speaker 11809.6s - 1816.08s

month in the last two weeks i've had two so it really does if that's your only source of inquiry

Speaker 01816.08s - 1821.6s

yeah it's dried up spread your baskets around spread your eggs around in different baskets

Speaker 11821.6s - 1825.46s

but your boys but your bones and different women spread your cheeks around in different baskets. Put your balls in different women.

Speaker 31825.46s - 1826.76s

Spread your cheeks.

Speaker 01826.76s - 1827.96s

Spread the cheeks.

Speaker 11827.96s - 1828.76s

No, that's this way.

Speaker 01828.76s - 1829.76s

Spread the business cheeks.

Speaker 11829.76s - 1830.76s

That's this one.

Speaker 01830.76s - 1839.02s

What? You get it, man. No, so you want to spread your inquiry glitter around.

Speaker 31839.02s - 1846.52s

So you're getting inquiries from lots of different places. So if one dries up, you're still getting them. And then that's what gives you the security.

Speaker 01846.52s - 1856.92s

It's not, there's no such thing as security, but you create your own security. And then when you take someone on, that's when the anxiety hits you. Do you think you're anxious now?

Speaker 31857.84s - 1859.34s

Let me do something.

Speaker 01859.34s - 1875.96s

That's when the anxiety hits you, because you're like responsible for another human's life. Yeah. And God forbid they've got a fucking mortgage and children and they're relying on you to feed their kids oh mate don't say that so that's why it's important to make sure you've got inquiries coming from all the

Speaker 11875.96s - 1879.82s

different places no it makes sense it does make sense but you want to be spending that money on

Speaker 01879.82s - 1890s

marketing before you take someone on because once you take take someone on and your mindset switches to, I've got to make sure they're paid at the end of the week or the end of the month,

Speaker 21890s - 1893s

you're going to be less inclined to be spending money

Speaker 01893s - 1903s

on stuff you don't know will work or not. Because they're still like, for me, I tried the Google PPC and it was working, it was alright. Is that paper click?

Speaker 11903s - 1908.32s

Yeah, yeah, but I was getting people click and then not inquire so I think maybe my website wasn't

Speaker 01909.76s - 1922.56s

geared up for conversion as good as it should be and so that was costing me about 15 pound a click what one geyser one click yeah 15 pounds yeah yeah but you might have 150

Speaker 11922.56s - 1926s

clicks a day no it actually set a budget.

Speaker 01926s - 1930s

So you'll say you want to spend $300 a month.

Speaker 11930s - 1931s

Right.

Speaker 01931s - 1934s

Oh, it puts you at the top and then once you run out of budget, it just fucked you off.

Speaker 11934s - 1935s

Yeah, yeah, yeah.

Speaker 01935s - 1937s

What, and then what, it takes you off and you're gone off Google?

Speaker 11937s - 1941s

No, no, no, off of a PPC, so it's sponsored for the top of Google.

Speaker 01941s - 1943s

That's it, I didn't know that existed.

Speaker 11943s - 1945.38s

But you bid for, so you bid for clicks.

Speaker 01949.5s - 1970.86s

So the more people that want, like, say, pressure washing mail, so if someone types into Google, pressure washing mailie, you get your PPC clicks, then you get your Map Pack, which will be Google My Business, then you get your organic SEO rankings. So the more people that want to search be found for Google, like pressure washing mailing,the higher the cost of the click. Because you're bidding against other people.

Speaker 11971.02s - 1972.52s

So that's why it goes up in value.

Speaker 31973.04s - 1975.78s

So then Google goes, right, well, you want it, you want it, you want it.

Speaker 11975.8s - 1976.92s

There's 100 people that want it.

Speaker 01977.64s - 1994.08s

So now the cost is £15 a click. And then people will start going, well, I've only spending $30, you know, a month or whatever, or $30 a week or whatever or 30 quid a week. So they get two clicks a week. Mate. But if that click converts, obviously.Google must be generating colossal.

Speaker 11994.32s - 2000.48s

Yeah, they don't need your money, mate. They definitely don't need it. But you think you've just said that on one industry and there might be 10 people competing.

Speaker 02000.62s - 2002.72s

But now I say butcher's in Raleigh. You know what I mean?

Speaker 12002.72s - 2004.14s

Now the dressmakers in Ralee.

Speaker 02004.28s - 2026.56s

Like when does it stop? Like cab firms.illy you know what I mean now do dressmakers in Reilly like like when does it stop like cab firms do you know what I mean absolutely mate that's insane absolutely they definitely don't need your money though no no no no no that's why people think like I think probably anyone who's watching this podcast particularly don't matter how much money you spend on marketing you're not you're not spending lots of money

Speaker 12026.56s - 2033.52s

yeah it might be a lot of money for us yeah no in the grand scheme of things like I was watching a podcast the other day

Speaker 02033.52s - 2060.76s

and a guy was spending 100k a month on each of Google Facebook LinkedIn and something else he's spending 400 grand a month on marketing. And what does he do? I didn't get that far into the podcast,but it was the guy who was telling me, tell it, or telling me the podcast was a marketing agency. So he was talking about a client that came to him. He's like, there's levels of this shit, mate.

Speaker 12060.76s - 2069.82s

He was talking to a guy on the phone, and he went, so we want to spend about 100 a weeks you know on each LinkedIn LinkedIn like LinkedIn who even thought

Speaker 02069.82s - 2081.9s

about marketing on LinkedIn first and foremost LinkedIn makes me feel sick mate I've started marketing on LinkedIn makes me feel sick when I've read some of what people some people say I hope it works out but I'm not holding my breath it's not oh it's the

Speaker 12081.9s - 2093.32s

most cringiest environment yeah he's gone yeah gone, yeah, I want to do 100, 100 a month on each of these. And he's gone, what, like, 100 pound a month? He's gone, no, no, no, 100 grand a month.

Speaker 02095.5s - 2102.08s

Imagine having that sort of, yeah. But like, so Google pay-per-click, if done properly.

Speaker 12102.62s - 2107s

Mate, that's 4.8 million a year. Yeah, but Google paper-click, if done properly, obviously, if you $4.8 million a year. Yeah, but Google pay-per-click, if done properly,

Speaker 02107.46s - 2108.58s

obviously if you're doing it yourself,

Speaker 12108.66s - 2109.82s

you've got to work all this out yourself.

Speaker 02110.16s - 2111.26s

If you go for an agency,

Speaker 12111.92s - 2113.74s

they'll provide you with a ROWAS,

Speaker 02114.58s - 2115.88s

which is a return on ad spend.

Speaker 12116.84s - 2119.1s

So if you put in a grand a month,

Speaker 02120.06s - 2125.22s

they will track the inquiries you get. You'll update those inquiries as to whether you've booked them in

Speaker 22125.22s - 2129.12s

or, you know, whatever it might be.

Speaker 02129.68s - 2132s

Obviously, it's a lot easier to work out if you're selling a product

Speaker 22132s - 2135.66s

because they can track the person through to checkout.

Speaker 32136.16s - 2138.54s

But you'd have to update it yourself in our industry.

Speaker 22139.14s - 2141.7s

And then you'd get a return on ad spend.

Speaker 32141.7s - 2144.58s

So if you spent £1,000 on Google ads,

Speaker 02145.36s - 2147.96s

and it returns you for grand's worth of work.

Speaker 12148.06s - 2148.24s

Yeah.

Speaker 02148.86s - 2151.44s

Well, you're just printing money effectively.

Speaker 12151.82s - 2160.88s

Do you think, so in your experience, as from curbside, what sort of return on your investment do you get on a thousand pound of advertising?

Speaker 02161.06s - 2193.56s

So my, when I was advertising with an agency, because you pay an agency fee, I was breaking even. Right. So I, what I put in, I was making double, but I was having to pay half of that. So I was spending 150 pound a month. Yeah. On ad spend, so 10 leads a month, but I was having to pay the person managing it 150 pound a month so those 10 leads were turning into like one booking which was like 300 quid oh that's ridiculous but then you're got the

Speaker 12193.56s - 2197.1s

customer I guess isn't yeah yeah but I was fair in mind I was only spending

Speaker 02197.1s - 2201.24s

150 so I was doubling my money yeah but I was paying for the privilege of

Speaker 12201.24s - 2205.8s

someone doing that for me if I took the time to do it myself, yeah.

Speaker 02206.24s - 2208.94s

Which is, it's not rocket science.

Speaker 22209.92s - 2211.96s

But it's obviously time consuming.

Speaker 32212.14s - 2213.42s

What other types of adverts have you done?

Speaker 02213.48s - 2215.9s

Have you done, like, have you said like a thousand pound on Facebook?

Speaker 12216s - 2216.6s

Have you done so?

Speaker 02216.98s - 2219.32s

I've never done anything that big with this business.

Speaker 12219.32s - 2227.48s

No, I mean collectively. Oh, collectively. So Facebook I've done probably, yeah, I've probably done a thousand pounds on Facebook collectively. What response did you get? I've got work out of it,, I've done probably, yeah, I've probably done a thousand pounds on Facebook collectively. What response did you get?

Speaker 02232.48s - 2232.84s

I've got work out of it, but I can't say I tracked it to the point where I know it works well.

Speaker 12234.82s - 2234.96s

I've done Google Guaranteed for a little while.

Speaker 32235.16s - 2235.3s

Right.

Speaker 12236.22s - 2259.08s

That was really good. Yeah? Yeah. So, so explain what it is. So Google Guaranteed is slightly different from pay per click. So Google guaranteed is, instead of you pay per so Google guaranteed is instead of you pay per click with Google guaranteed you pay per phone call so and you only get charged if they're on thephone for longer than 30 seconds so if they call you and they're like wanking and breathing heavy down the phone yeah yeah you can hang up what you say Dan not now I'm busy so I'm trying to

Speaker 02259.08s - 2265.98s

spend my money and you don't get charged if you're not, unless you enjoy it for more than 30 seconds.

Speaker 12267.48s - 2269.14s

You normally nut before then,

Speaker 02269.14s - 2270.42s

then hang up, so yeah, you're good.

Speaker 12272.12s - 2275.36s

If they're calling you, the intent's much higher.

Speaker 02276.52s - 2280.64s

So, for example, if I'm looking for fan man

Speaker 12280.64s - 2283.54s

who pressure washer, I might go click on all of the sponsored ads

Speaker 02283.54s - 2284.76s

and inquire with all of them,

Speaker 12290.38s - 2290.8s

and then work out who's best, who actually replies to my email, you know, all that good stuff.

Speaker 02296.9s - 2303.02s

When you do a phone call, obviously the intent's much higher. So I was closing a lot of the people that phoned me. Yeah, yeah. But a lot of that was carpet work, which at the time I didn't really

Speaker 12303.02s - 2306.3s

want a massive amount of... Was you pushing some of it away?

Speaker 02306.42s - 2310.8s

No, I was booking it, but then I got to a point, it was about this time last year probably,

Speaker 12311.4s - 2314.92s

and I got to a point where I was four to six weeks waiting list.

Speaker 02315.04s - 2316.18s

Yeah, and that's the time enough.

Speaker 12316.18s - 2320.34s

When they're calling, generally they want something a little bit sooner.

Speaker 02321.78s - 2327.02s

So I stopped doing it because it became quite saturated and the

Speaker 12327.02s - 2331.32s

quality of the leads went down really yeah so they were like okay I'll call you

Speaker 02331.32s - 2336.2s

back and then you know they're just calling yeah just calling or I'd be like third

Speaker 12336.2s - 2339.32s

in line and they'd be like I've just called two other companies they've said they

Speaker 02339.32s - 2344.3s

can do it for this much can you beat it yeah I'm like I'm not I don't do bidding

Speaker 12344.3s - 2345.62s

wars mate I'm not an auctione here.

Speaker 32346.66s - 2348.9s

So that fizzled out.

Speaker 02349.1s - 2350.62s

But you've got to try these things,

Speaker 12350.74s - 2353.1s

like something that worked here,

Speaker 02353.38s - 2354.86s

if you're not from Essex,

Speaker 22354.98s - 2355.8s

from somewhere else.

Speaker 02356.18s - 2357.8s

Yeah, what works here might not work anywhere else.

Speaker 22357.8s - 2359.28s

Yeah, and like someone,

Speaker 02359.62s - 2361.14s

Google guarantee, might not have kicked off

Speaker 12361.14s - 2362.98s

in Northamptonshire, for example.

Speaker 02364.12s - 2367.22s

So getting back to the original topic then about social media,

Speaker 12367.34s - 2371.7s

what do you reckon is a good social media platform, Facebook or Instagram or LinkedIn?

Speaker 02372.02s - 2373.18s

Nowadays, I think Instagram.

Speaker 12373.66s - 2373.86s

Do you?

Speaker 22374.06s - 2375.12s

Yeah, I genuinely do.

Speaker 02375.2s - 2380.7s

I think the people that are looking for our industry, more so,

Speaker 12381.28s - 2385.68s

and I think a lot of people at our age don't know how to put fucking screw in the wall.

Speaker 02386.36s - 2387.06s

Oh, mate, massive.

Speaker 12387.34s - 2389.62s

So, and the people that are older

Speaker 02389.62s - 2392.78s

that aren't on Instagram generally have more of an idea.

Speaker 22392.98s - 2393.24s

Yeah.

Speaker 12394.04s - 2395.26s

Like, my dad could hang

Speaker 02395.26s - 2397.84s

some photo frames or a shelf.

Speaker 22398.04s - 2401.66s

Yeah. But he's not on Instagram. But my brother,

Speaker 02402.48s - 2413.78s

who's on Instagram, can't hang shelves. Can't hang shelves. Can barely brush his teeth in the morning. I hope he watches this. He's just bought a house in Colchester.

Speaker 12414.44s - 2416.34s

Well, he's fucking, he's clearly brushing his teeth right,

Speaker 02416.34s - 2419.04s

isn't he? I hope you're calling out if he covers Colchester.

Speaker 12419.2s - 2420.82s

He's clearly brushing his teeth right.

Speaker 02420.94s - 2421.9s

A couple of phone calls.

Speaker 12422.78s - 2434.08s

See, I would say, I've never liked the way Instagram has been set up in terms of the commenting. I think Facebook flows a lot easier. Maybe it's just my old brain.

Speaker 02434.08s - 2435.62s

I think it's the people that use it.

Speaker 12436.02s - 2438.44s

Yeah, I've always liked the way that like... Pause.

Speaker 02439.44s - 2446.32s

I've always liked the way that Facebook, like, reads and you can write on it and it flows.

Speaker 12446.44s - 2459.86s

It's like if someone puts up a nice picture, it's like, yeah, you can look at the picture and then you can look at all the comments rather than like, I just find Instagram a little bit different to that and the captions are all like fucking ditty and, do you know what I mean? It's just a bit of a weird setup for me, Instagram. I've never really gel with it.

Speaker 02459.86s - 2461.1s

You know, you can make the right and bigger.

Speaker 12461.4s - 2465.2s

No, it's not so much. I mean the whole flow of it. No, the whole flow of it.

Speaker 02465.26s - 2469s

I've never really got. I never really like that much. I'll be honest. I think it's exactly the same.

Speaker 12469.24s - 2472.22s

Do you think? Well, they're owned by the same company. Yeah, yeah, yeah, yeah, mate her,

Speaker 02472.22s - 2477.94s

isn't it? But I've never really got on with Instagram. No, but I've fucking bugged you for 80 months to go on Instagram.

Speaker 12478.12s - 2482.48s

Yeah, no, I've got it, yeah. But I've, I don't... Now, let out look at me since I've got it.

Speaker 02482.54s - 2488.38s

I'm busy as an army fucking electrician. I don't really use either of them personally too much.

Speaker 12489.18s - 2493.1s

But I use Instagram because it automatically posts Facebook.

Speaker 02493.72s - 2494.06s

Yeah.

Speaker 12494.26s - 2496.56s

So then I don't have to post in both places.

Speaker 02496.56s - 2499.7s

I think your reach, to be honest with you, on Instagram is incredible.

Speaker 12500.46s - 2503.92s

Like, I mean, look at these people that put these short videos up.

Speaker 02504.06s - 2506.1s

I mean, like, you've only got to look at the comments in the side,

Speaker 12506.16s - 2507.72s

and it's like one million clicks, like one million.

Speaker 02507.72s - 2510.08s

My views on Facebook are much bigger than Instagram.

Speaker 12510.7s - 2511.58s

No, no, regardless.

Speaker 02511.66s - 2512.34s

For the same video.

Speaker 12512.5s - 2516.38s

Yeah, but what I'm trying to get at is the reach of people that he can hear.

Speaker 02516.7s - 2518.9s

I mean, like, you've only got to have one, like one.

Speaker 12519.44s - 2521.56s

Some geezer in Canada might sing a good song yet.

Speaker 02521.72s - 2522s

Yeah.

Speaker 12522.12s - 2524.86s

And he can put it up on Instagram now. By the time we get home, it will be on our feed.

Speaker 02528.64s - 2535.36s

Yeah, yeah. But for us, that's not keep keeping it trying to keep it relevant to us that's not i'm talking about the reach it can get to yeah no but that's but you reach

Speaker 12535.36s - 2541.04s

you put an advert out for something yeah you reaching someone in canada or america is no good to you

Speaker 02541.04s - 2549.4s

whatsoever no no no no no and views doesn't do anything for you. No, you want to reach genuine homeowners in Essex.

Speaker 12549.98s - 2550.72s

That is your reach.

Speaker 02551.32s - 2556.56s

And from my point of view, for you,

Speaker 12557s - 2558.44s

because I'm talking about you, I'm not talking about me,

Speaker 02559.66s - 2562.22s

you putting an ad out for, say,

Speaker 12562.86s - 2564.52s

say shelf hanging, for example,

Speaker 02564.78s - 2570.96s

the people that want to need help hanging a shelf putting an ad out for, say, shelf hanging, for example. Yeah. The people that want to need help hanging a shelf are going to be a younger generation

Speaker 22570.96s - 2573.08s

that are going to be on Instagram over Facebook,

Speaker 02573.2s - 2574.26s

if I had to choose.

Speaker 22574.58s - 2574.86s

Yeah.

Speaker 02575.6s - 2576.76s

I'd always say do both.

Speaker 12578.36s - 2579.76s

Do you know, I'll tell you now, right,

Speaker 02579.9s - 2581.86s

coming from a handyman, this is no exaggeration.

Speaker 12582.38s - 2589.54s

There's a business out there now on, go on the internet and get the domain name mr shelf and get your van sign written

Speaker 02589.54s - 2593.66s

mr shelf and all you do is your shelf i'll tell you know about it's gone no but i'll tell

Speaker 12593.66s - 2597.74s

you know you'd be you'd be flat out you reckon fuck me mate unbelievable amount of shelves you

Speaker 02597.74s - 2603.68s

put up you man and you know another thing curtain poles yeah i must do three a week like and

Speaker 12603.68s - 2606.76s

i'll tell you now it's like I reckon if I just done curtain poles

Speaker 02606.76s - 2613.6s

I'd have a good living. You know what as well? It's not a it's not a lack of tools because I bought a power drill from

Speaker 12613.6s - 2618.3s

Argos yeah for 20 quid then power drills a lot better than the unpowered drills in there yeah yeah

Speaker 02618.3s - 2622.64s

them unpowered ones are shit. Yeah, hand the hand ones would do the job though mate

Speaker 12623.64s - 2625s

You bought it from Argos 20 quills really, mate. You bought it for a Marcos?

Speaker 02625s - 2626s

20 quids.

Speaker 12626s - 2627s

Really?

Speaker 02627s - 2628s

Electric drill, yeah.

Speaker 12628s - 2629s

Yeah.

Speaker 02629s - 2630s

And what, it worked to a tree?

Speaker 12630s - 2631s

Yeah, it worked fine.

Speaker 02631s - 2633s

And did you put your curtain poles up?

Speaker 12633s - 2642s

No, I'm, but you could have put curtain up. What stopped you from doing it? What stopped you from doing it? I didn't have curtains, but... It's why you tell him about a job?

Speaker 02642s - 2647.38s

Oh, it's in you can buy a drill. I'm saying it's not a lack of knowledge or lack of...

Speaker 12647.38s - 2650.6s

No, it's not like lawn mower where someone I ain't got a shed

Speaker 02650.6s - 2659.22s

and they don't want to store a lawnmower so they pay a gardener to come do it. Yeah. You know what I mean? When a lawnmower is five, six hundred quid, like for a petrol lawnmower.

Speaker 12659.36s - 2663.64s

I'll be honest with you, no. I mean, there is a bit of an element of you've got to know what you're doing.

Speaker 02664s - 2665.02s

I'll be entirely on it. A little bit. It's very basic. It's very basic. Like, don't get me wrong. But yeah, there is an bit of an element of you've got to know what you're doing. I'll be entirely on it.

Speaker 12665.1s - 2669.68s

A little bit. It's very basic. Like, don't get me wrong. But yeah, there is an element of like, you need to use.

Speaker 02669.68s - 2671.14s

And the tolls you need is 20 quid.

Speaker 12671.26s - 2674.26s

And use a spirit level and things like that. Yeah, like, yeah, you need.

Speaker 02674.26s - 2678.58s

I mean, if you weren't bothered or if you had won't need to be that level, would it?

Speaker 12678.6s - 2679.22s

You don't need a level.

Speaker 02679.3s - 2680.2s

You can measure off the ceiling.

Speaker 12680.36s - 2683.72s

Mate, I'd put it up level and my missus would still tell me it's won't key.

Speaker 02683.8s - 2694.24s

So I might as well just skip the spirit level completely I'll just like a hole there bang a hole there hope that you know just like it up yeah it's about right

Speaker 12694.24s - 2705.28s

or just get one of those ones where you can get where you can clamp it after you've put the brackets on the wall so then it don't really matter done a job. Just the curtains don't stay closed because the rings fly.

Speaker 02705.74s - 2707.06s

Do you want to hear a shocker?

Speaker 12707.44s - 2719.88s

I had to cut a board in a ceiling. Mate, honestly, the things you do, right? And I had no tape measure. And I went out somewhere and I had my tape in my pocket and I measured something. I left it in on the table at home.

Speaker 32720.4s - 2722.08s

And I've gone to this job and I had no tape measure.

Speaker 12722.3s - 2736.52s

And I needed a tape measure for the job. And I thought, it's getting done. I thought I'm not leaving it. I'm just getting done So I had a spirit level, right, a metre long spirit level And I offered the spirit level up right and I marked the spirit level and then came down and mark the board and cut it and offing it up and it fit

Speaker 02736.52s - 2755.6s

Yeah, yeah. I'm not letting it beat me like I'm not This board is getting up there if I've got to nibble the edges like it's going up But mate the things you get up to I've always been pretty good at like iron stuff up but when i was building the shelving in the van i didn't account for the curve of the wall oh really so that was proper fucked did you know

Speaker 12755.6s - 2759.66s

that's a thing did you know that's actually a scientific fit you know you know they say we've got

Speaker 02759.66s - 2764.48s

six senses yeah yeah oh no no no five senses that you got of six cents you know there's a lot more

Speaker 12764.48s - 2765.88s

that you know there's like 18 senses is it yeah there's a lot more. You know, there's like 18 senses.

Speaker 02766.24s - 2768.36s

Is it? Yeah, there's a lot more. You know, like, when you can...

Speaker 12768.36s - 2769.56s

You've got gay, though, isn't you?

Speaker 02770.4s - 2773.76s

Yeah, yeah. It's going to make a joke then, but I don't want to...

Speaker 12773.76s - 2776.28s

You know, like, you feel the presence of someone behind you.

Speaker 02776.58s - 2779.58s

Yeah. That's a sense. Yeah, and you can, like, loads of little things.

Speaker 12779.68s - 2780.6s

No, no, no, no, no, no joke.

Speaker 02781.04s - 2782.94s

You must... Your one must go off all the time.

Speaker 12783.3s - 2784.96s

The amount of bloke you have you like, yeah!

Speaker 02785.34s - 2786.96s

But one of the senses is, right? So, this fella taught me. No, no joke. You must have. One must go off all the time with the amount of bloke you. F-I-J, yay!

Speaker 12788.9s - 2788.98s

But one of the senses is, right,

Speaker 02790.16s - 2790.66s

this fella taught me this.

Speaker 32792.14s - 2792.56s

You know if you're framing something,

Speaker 12794.66s - 2797.9s

any dry liners watching this, you'll know exactly what I'm talking about. If you're framing something, you put studs in a wall, yeah?

Speaker 02798.06s - 2800.22s

Yeah. If you're putting two or three boards on top of each other, right?

Speaker 12800.58s - 2813.62s

If you're hammering, yeah, you'll put the nail up and you'll hammer it. You'll put the next board up, right? More often than what you think, you'll hit the same nail by going in again. Yeah. Does that make sense? So like if you screwed this like a patras up,

Speaker 02813.66s - 2817.8s

yeah, timber patras up. And then we offered plasterboard up and tried to screw the plasterboard.

Speaker 12818s - 2822.66s

We'd hit the screw again, but that's just our brains like yeah, yeah, mate, it's actually mind

Speaker 02822.66s - 2828.92s

blowing if you've hit it and you think, mate, what's the that like you do it more often than not yeah yeah I don't know

Speaker 12828.92s - 2833s

how we got on that talking about I just love that made the joke about you getting entered from

Speaker 02833s - 2840.06s

behind getting my ears ripped off me right what do you guys think leave us uh we've had

Speaker 12840.06s - 2843.74s

oh mate we've had some brilliant engagement you've not seen it have you because I replied to them

Speaker 02843.74s - 2846.78s

this morning we've had like three or four comments on the latest video.

Speaker 12847.88s - 2849.88s

People really engaging with us, yeah.

Speaker 02850.04s - 2852.16s

What? Is it in podcasts or the one where you fucked up the chat?

Speaker 12852.8s - 2853.04s

What?

Speaker 02853.22s - 2854.28s

The little short you don't.

Speaker 12854.4s - 2855.5s

No, no, no, the podcast.

Speaker 02855.56s - 2855.86s

Oh, really?

Speaker 12856s - 2856.26s

Yeah, yeah.

Speaker 02856.36s - 2856.96s

Oh, this is good, yeah.

Speaker 12856.98s - 2857.72s

You have to go have a look.

Speaker 02858.02s - 2859.92s

Isn't that, we're getting a good audience now.

Speaker 12860s - 2863.94s

Yeah, but people are actually engaging with our content, which are, that makes me so hard.

Speaker 02864.06s - 2864.96s

I mean, I love it.

Speaker 12867.76s - 2868.72s

No, it's good, mate.

Speaker 02868.78s - 2876.08s

Every time we do a podcast, if a little extra person or someone and then we get another comment.

Speaker 12876.96s - 2878.38s

It's nice that we're getting comments.

Speaker 02878.58s - 2881.72s

When we started out there with not even a bit of grass or a name.

Speaker 22881.72s - 2887.02s

You know when we first started and Dan was like, mate, we're going to have a million views by the end of the year.

Speaker 02887.08s - 2888.88s

And I was like, fucking hold your horses, mate.

Speaker 22889.18s - 2891.9s

I've been through this roller coaster once already.

Speaker 02892.14s - 2893.22s

Didn't we do the maths on it?

Speaker 22893.24s - 2894.02s

We got 100,000?

Speaker 12895.38s - 2896.86s

What do you get 100,000 of?

Speaker 22897.2s - 2898.04s

Collectively, didn't we?

Speaker 02898.16s - 2898.48s

What?

Speaker 12899.32s - 2900.74s

I swear we've done the maths on this the other day.

Speaker 02900.74s - 2901.28s

100,000?

Speaker 12901.46s - 2904.1s

Yeah, collectively across every video and short and everything.

Speaker 02906.1s - 2906.98s

I think a thousand?000? Yeah, collectively, I cross every video and short and everything. I think a thousand.

Speaker 12907.72s - 2908.28s

Surely, yeah?

Speaker 02908.5s - 2909.02s

Yeah, yeah.

Speaker 32910.12s - 2911.66s

100,000 is huge, man.

Speaker 02911.86s - 2912.76s

We are huge, mate.

Speaker 12912.84s - 2913.68s

We're fucking massive.

Speaker 02914.24s - 2918.28s

Yeah, but I think there's a thousand and one of the shorts got like 995 views.

Speaker 12918.36s - 2923.76s

Basically, isn't it? It's like... But now we're absolutely flying.

Speaker 02924.52s - 2927.8s

We are doing well. Every episode we get a little bit better.

Speaker 12928.24s - 2928.9s

Yeah, of course we're doing.

Speaker 02929.04s - 2932.7s

It's a learning process, isn't it? It's a split between audio and visual watches.

Speaker 12932.7s - 2934.72s

We'd probably do this if no one watches us.

Speaker 02934.86s - 2941.38s

We did do this with no one watches us. And that's why we're better than you. Right? No, but...

Speaker 12941.38s - 2945.56s

Oh, mate, what about the older... Who did I see in the garden centre? What's his name?

Speaker 02945.66s - 2947.82s

Stephen Moe Hurd? He's gay, oh.

Speaker 12948.58s - 2949.68s

Did you feel him behind her?

Speaker 02949.76s - 2951.16s

No, mate, so is he gay?

Speaker 12951.5s - 2952.96s

Yeah, yeah.

Speaker 02953.32s - 2954.16s

Right, so yeah.

Speaker 12954.16s - 2955.6s

So, yeah, because when I...

Speaker 02955.6s - 2957.02s

He was there with his boyfriend?

Speaker 12957.64s - 2971.9s

Not in a bloke's hand. No, but we had a funny... I don't remember, very... I was going to say the funny joke about Jake said he shouted out of state cleaning as our security just carried him across the car farm.I don't know why I brought it up.

Speaker 02971.9s - 2973.06s

You don't want to try again.

Speaker 12973.4s - 2976.4s

Mate, I don't know why that was in my head and I had to say it. That was the...

Speaker 02976.4s - 2978.42s

That was a risal with a tizzle, mate.

Speaker 12978.68s - 2980.06s

That was a rizzle with a tizzle.

Speaker 02980.36s - 2981.48s

The tism's kicking in.

Speaker 12981.82s - 2997.78s

Anyway, this podcast, I'm going to... I'm going to... Not that you'll know this before you listen to it because you've already listened to the whole thing. Well, I'm going to launch it at 8am on Saturday, which is an hour earlier than usual, so that you can all listen to it on the way to the cleaning expo because it comes out the morning of the expo.

Speaker 22997.88s - 2998.86s

Yes, and we'll be there listening to it on the way.

Speaker 02998.86s - 3010s

And if you've listened to this podcast on the way to the expo, let us know. Somehow, in person. You can let us know in person, because we're gonna be there.

Speaker 13010s - 3018.5s

We're gonna be there, and if you wanna jump on the camera, because we're gonna do the short questions, feel free, you gotta come over and say to us. Yeah, I'll put out that short video, so everyone knows about that.

Speaker 03018.5s - 3019.5s

Massive, we're gonna be there.

Speaker 13019.5s - 3021.5s

I got my point across.

Speaker 03021.5s - 3022.5s

Yeah, yeah.

Speaker 13022.5s - 3023.5s

40 times, you did.

Speaker 03023.5s - 3040.34s

Yeah, yeah. No, we'll be there, we'll be a t-shirted, branded up, come over, say hello. You won't be able to miss us. And let. Yeah, yeah, yeah. No, we'll be there. We'll be a T-shirted, branded up. Come over, say hello. You won't be able to miss us. And let us know if you watched itand what your fault's on. I'm going to be standing behind Dan so he knows I'm there. With a presence, mate. Briefing in his ears. Anyway, guys, thank you for watchingand we will catch you next time.

Speaker 13040.56s - 3041.44s

Stay cleaning.